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Privacy Policy

Last updated: 03/09/2025

This Privacy Policy describes how Sentry Digital Services ("we", "us", "our") collects and processes personal data when you use our website and services in the United Kingdom. We are committed to protecting your privacy and handling your data in an open and transparent manner.

Who we are

Sentry Digital Services is a web and eCommerce solutions provider. You can find more information about us on our About page and contact us via the details on our Contact page.

The data we collect

  • Contact data: name, email address, phone number, and message content when you contact us or submit forms.
  • Usage data: pages visited, time on page, approximate location, device and browser information, collected via analytics when consented.
  • Technical data: IP address (which may be anonymised in analytics), referrer, and similar diagnostic data.

How we use your data

  • To provide and maintain our website and services.
  • To respond to enquiries and provide customer support.
  • To analyse and improve our services and user experience (with your consent for analytics).
  • To comply with legal obligations.

Legal bases for processing

  • Consent (Article 6(1)(a) UK GDPR) for analytics and marketing where applicable.
  • Legitimate interests (Article 6(1)(f)) to operate and secure our website and respond to your requests.
  • Contract (Article 6(1)(b)) when processing is necessary to perform a contract with you.
  • Legal obligation (Article 6(1)(c)) where we are required to retain certain records.

Sharing your data

We may share limited data with trusted service providers who help us operate our website and deliver services (for example, hosting, analytics where consented, and form processing). These providers are bound by contractual obligations to protect your data and act only on our instructions.

International transfers

Some service providers may be located outside the UK. Where data is transferred internationally, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent mechanisms as required by UK GDPR.

Data retention

We retain personal data only for as long as necessary for the purposes described in this policy, including to meet legal, accounting, or reporting requirements. Retention periods vary depending on the nature of the data and our obligations.

Your rights

Under UK data protection law, you have rights including to access, rectify, erase, restrict, object to processing, and data portability. Where processing is based on consent, you may withdraw consent at any time. To exercise your rights, please contact us via the details on our Contact page.

Cookies

For information about how we use cookies and how you can manage your preferences, please see our Cookie Policy.

Security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction.

Children

Our services are not directed to children under 13 and we do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

Contact

If you have questions about this Privacy Policy or our data practices, please contact us via the details on our Contact page.