Data Value Discovery Audit | Sentry Digital Services
Uncover untapped data value—our audit identifies hidden assets, usage gaps, and AI opportunities to turn your data into strategic, revenue-driving intelligence.
What is the Data Value Discovery Audit?
The Data Value Discovery Audit is a strategic service that evaluates the full landscape of your organization’s data assets — structured and unstructured — to uncover untapped business value. It’s not a one-size-fits-all offering: it’s fully customizable to your industry, operational structure, and data maturity level.
Whether you’re looking to optimize customer experience, improve internal workflows, or boost business intelligence capabilities, this audit is your starting point to informed, confident, and data-backed transformation.
Mapping Value to the Customer Journey
Every interaction with your customer is an opportunity to deliver value — and your data is the thread that connects them all. This audit reveals how well your data supports
Awareness Stage
Identifies gaps in customer understanding and segmentation.
Consideration Stage
Reveals where deeper personalization or automation can increase conversions.
Purchase Stage
Surfaces behavioral patterns that inform sales enablement and retargeting.
Retention Stage
Maps churn signals and loyalty drivers.
Advocacy Stage
Unlocks feedback loops and referral optimization potential.
Awareness Stage
Identifies gaps in customer understanding and segmentation.
Consideration Stage
Reveals where deeper personalization or automation can increase conversions.
Purchase Stage
Surfaces behavioral patterns that inform sales enablement and retargeting.
Retention Stage
Maps churn signals and loyalty drivers.
Advocacy Stage
Unlocks feedback loops and referral optimization potential.
How It Aligns with Business Departments
Marketing
Finds high-performing segments, content, and channels via data-backed insights.
Sales
Aligns lead scoring, deal velocity, and win/loss analysis with buyer behavior.
Accounts
Uncover patterns in client engagement to drive retention and upsell potential
Service / Product Delivery
Identify bottlenecks and misalignments between delivery and customer needs
Operations
Exposes process inefficiencies and optimization opportunities.
HR
Analyze workforce trends, productivity data, and talent retention drivers
Support
Surface frequent issues, agent performance trends, and CX improvement opportunities
Internal & External Value Applications
Internal
Streamlines workflows, reduces redundancy, empowers staff with meaningful data.
External
Enhances customer satisfaction, personalizes experience, and drives competitive differentiation.
Supporting Value Protection, Enhancement & Creation
| Value | Description |
|---|---|
| Value Protection | Identifies data risks, silos, and governance blind spots before they impact compliance or revenue. |
| Value Enhancement | Unlocks underutilized data sources and improves existing reporting frameworks. |
| Value Creation | Surfaces new data monetization paths, service models, or product ideas rooted in real-time intelligence. |
Value Protection
Identifies data risks, silos, and governance blind spots before they impact compliance or revenue.
Value Enhancement
Unlocks underutilized data sources and improves existing reporting frameworks.
Value Creation
Surfaces new data monetization paths, service models, or product ideas rooted in real-time intelligence.
Elevating Impact with AI & Automation Tools
When combined with tools like Keboola and Make.com, the audit’s output can leap from insight to action at scale
Keboola
Automates complex ETL/ELT processes, enabling rapid operationalization of the audit’s recommendations across departments.
Make.com
Streamlines multi-system workflows without code, turning discovered data value into automated business logic across tools like CRMs, ERPs, and marketing stacks.
With AI
Predictive models can forecast data value decay, customer behavior, or product demand shifts — further amplifying ROI of the audit.
Keboola
Automates complex ETL/ELT processes, enabling rapid operationalization of the audit’s recommendations across departments.
Make.com
Streamlines multi-system workflows without code, turning discovered data value into automated business logic across tools like CRMs, ERPs, and marketing stacks.
With AI
Predictive models can forecast data value decay, customer behavior, or product demand shifts — further amplifying ROI of the audit.